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Tuesday, 2 November 2010

DIRECT MARKETING STRATEGIES ADOPTED BY THE GAS AND ELECTRICITY SUPPLIERS - A CASE STUDY ON BRITISH GAS - References and Bibliography

REFERENCES

Books:

  1. Anderson, D. (2006), “HP Develping Retail Kiosks to Reach ‘iMoms,’” Brandweek, p. 12.
  2. Bauer, C.L. & Miglautsch, J. (1992), "A Conceptual Definition of Direct Marketing", Journal of Direct Marketing, Volume 6, Number 2 (Spring), pp. 7-17.
  3. Borden, N.H. (1964), “The Concept of the Marketing Mix”, Journal of Advertising Research, June, Vol. 4.
  4. Brassington, F. & Pettitt, S (2000), Principles of Marketing, Prentice Hall, 2nd edition, pp. 732-61.
  5. Bryman, A., & Bell, E. (2007), Business Research Methods, Oxford University Press, 2nd edition, NY, pp. 127-43.
  6. Centrica Annual Report (2008),
  7. Cespedes, F.V. & Smith, H.J. (1993), Database marketing: new rules for policy and practice, Sloan Management Review, Volume 34, Number 4, pp. 7-22.
  8. Collis, J. & Hussey, R. (2003), Business Research, Palgrave Macmillan, 2nd edition, pp. 16-52.
  9. Davis, D. (2000), Business Research for Decision Making, Duxbury Thomson Learning, 5th edition, pp. 300-1.
  10. De George, R.T.(1999), Business ethics, 5th edn, Prentice Hall, Englewood Cliffs, NJ.
  11. Dey, I. (1993), Qualitative Data Analysis: A User Friendly Guide for Social Scientists, Routledge, London, p. 31.
  12. Direct Marketing Association’s Statistical Book (2002), DMA, UK.
  13. Dolnicar, S. & Jordaan, Y. (2007), A Market-Oriented Approach to Responsibly Managing Information On Privacy Concerns in Direct Marketing, Journal of Advertising, Volume 36, Number 2, (Summer 2007), pp. 123-49.
  14. Evans, M., O’Malley, L. & Patterson, M. (1995), ‘Direct marketing: Rise and rise or rise and fall?’, Marketing Intelligence and Planning, Volume 13, Number 6, pp. 16-17.
  15. Evans, M. (1998), ‘From 1086 and 1984: direct marketing into the millennium’, Marketing Intelligence and Planning, Volume 16, Number 1, pp. 56-67.
  16. Evans, M., O’Malley, L. & Patterson, M. (2004), Exploring Direct and Customer Relationship Marketing, Thomson Learning, 2nd edition, p. 1.
  17. Fill, C. (2002), Marketing Communications: Contexts, Strategies, and Applications, Financial Times Prentice Hall, 3rd edition, p. 675.
  18. Gill, J. & Johnson, P. (2002), Research Methods for Managers, SAGE Publications, p. 34-9.
  19. Groucutt, J., Leadley, P. & Forsyth, P. (2004), Marketing: Essential Principles, New Realities, Kogan Page, p. 356.
  20. Holder, D. (1998), The Essentials of Direct Marketing, IDM Seminar, Bristol.
  21. Jobber, D. & Lancaster, G. (2006), Selling and Sales Management, Pearson Education, 7th edition, p. 328.
  22. Key Note (1994), Direct Report, Key Note, London.
  23. Kotler, P., Armstrong, G., Henthorne, T.L. & Norman, A.T. (2008), Principles of Marketing, Pearson Prentice Hall, pp. 482-92.
  24. Lindgren, J. and Shimp, T. (1996), ‘Marketing: An Interactive learning system’, Florida, Harcourt Brace, p. 520.
  25. Malhotra, N.K., (2002), Basic marketing research, Prentice Hall, NJ, p. 82-94.
  26. McCorkell, G. (1997) Direct and Database Marketing’, London, Kogan page, p. 8.
  27. McGoldrick, P. (1990) ‘Retail Marketing’, Maidenhead: McGraw Hill, p60.
  28. Ng, I.C.L., (2005), ‘Does direct marketing need to have a direction?’, Marketing Intelligence and Planning, Volume 23, Number 7, pp. 628-35.
  29. O'Malley, L., M. Patterson and M.J. Evans, 1999, Exploring Direct Marketing, International Thomson Business Press, London, pp. 4-437.
  30. Roberts, M.L. and Berger, P.D. (1989), Direct Marketing Management, Prentice-Hall, Englewood Cliffs, N. J.
  31. Robertshaw, G.S. & Marr, N.E. (2005), ‘The implications of incomplete and spurious personal information disclosures for direct marketing practice’, Journal of Database Marketing & Customer Strategy Management, Palgrave Macmillan Ltd, Volume 13, Number 3, pp. 186-97.
  32. Rosenbloom, B. (2003), Marketing Channels, South-Western Publishers, pp. 478-80.
  33. Saunders, M., Lewis, P. & Thornhill, A. (2003), Research Methods for Business Students, Prentice Hall, pp. 83-96.
  34. Smith, P.R. (1993), Marketing Communication: An integrated approach, Kogan Page, London.
  35. Stewart, D.W. (1992), Speculations on the future of advertising, Journal of Advertising, (Sept), pp. 1-18.

Websites:

1. Pitney Bowes Report, viewed 3 March, 2008, < http://www.pitneybowes.ie/PDF/ProductionMail/LatestNews/DMChampsandChumps.pdf>

2. World Energy Disscusion, viewed 5 March, 2008, < http://worldenergydiscussion.blogspot.com/2007/09/electricity-deregulation-in-uk.html>

3. Gas and Electricity Options, viewed 20 March, 2008, <http://www.gas-electricity-options.co.uk/about/gas-deregul.shtml>

4. Direct Marketing Association, viewed 25 March, 2008, < http://www.dma.org.uk/content/Pro-Code.asp>

5. British Gas Academy, viewed 28 March, 2008, <http://www.britishgasacademy.co.uk/index.asp?pageid=215). >

6. Gas Archive, viewed 28 March, 2008, <http://www.gasarchive.org/privatisation1.htm>

7. British Gas, viewed 28 March, 2008, <http://www.britishgas.co.uk/about-british-gas.html>

8. Research and Markets, viewed 29 March, 2008, <http://www.researchandmarkets.com/reportinfo.asp?report_id=302044>

9. Brand Republic, viewed 29 March, 2008, < http://www.brandrepublic.com/MarketingDirect/MailWatch>

10. Media Buyer Planner, viewed 30 March, 2008, < http://www.mediabuyerplanner.com/2008/02/04/uk-dma-direct-mail-telemarketing-work-best-with-email/>

BIBLIOGRAPHY

Books:

  1. Anderson, D. (2006), “HP Develping Retail Kiosks to Reach ‘iMoms,’” Brandweek.
  2. Bauer, C.L. & Miglautsch, J. (1992), "A Conceptual Definition of Direct Marketing", Journal of Direct Marketing, Volume 6, Number 2 (Spring).
  3. Bird, D. (2000), Commonsense Direct Marketing, Kogan Page.
  4. Borden, N.H. (1964), “The Concept of the Marketing Mix”, Journal of Advertising Research, June, Vol. 4.
  5. Brassington, F. & Pettitt, S (2000), Principles of Marketing, Prentice Hall, 2nd edition.
  6. Bryman, A., & Bell, E. (2007), Business Research Methods, Oxford University Press, 2nd edition, NY.
  7. Centrica Annual Report (2008), Centrica Plc.
  8. Cespedes, F.V. & Smith, H.J. (1993), Database marketing: new rules for policy and practice, Sloan Management Review, Volume 34, Number 4.
  9. Collis, J. & Hussey, R. (2003), Business Research, Palgrave Macmillan, 2nd edition.
  10. Davis, D. (2000), Business Research for Decision Making, Duxbury Thomson Learning, 5th edition.
  11. De George, R.T.(1999), Business ethics, 5th edn, Prentice Hall, Englewood Cliffs, NJ.
  12. Dey, I. (1993), Qualitative Data Analysis: A User Friendly Guide for Social Scientists, Routledge, London.
  13. Direct Marketing Association’s Statistical Book (2002), DMA, UK.
  14. Dolnicar, S. & Jordaan, Y. (2007), A Market-Oriented Approach to Responsibly Managing Information On Privacy Concerns in Direct Marketing, Journal of Advertising, Volume 36, Number 2, (Summer 2007).
  15. Evans, M., O’Malley, L. & Patterson, M. (1995), ‘Direct marketing: Rise and rise or rise and fall?’, Marketing Intelligence and Planning, Volume 13, Number 6.
  16. Evans, M. (1998), ‘From 1086 and 1984: direct marketing into the millennium’, Marketing Intelligence and Planning, Volume 16, Number 1.
  17. Evans, M., O’Malley, L. & Patterson, M. (2004), Exploring Direct and Customer Relationship Marketing, Thomson Learning, 2nd edition.
  18. Fill, C. (2002), Marketing Communications: Contexts, Strategies, and Applications, Financial Times Prentice Hall, 3rd edition.
  19. Geller, L.K. (2002), Response: the complete guide to profitable direct marketing, Oxford University Press.
  20. Gill, J. & Johnson, P. (2002), Research Methods for Managers, SAGE Publications.
  21. Gower, I. & Key Note, (2006), Direct Marketing, Key Note Publications.
  22. Groucutt, J., Leadley, P. & Forsyth, P. (2004), Marketing: Essential Principles, New Realities, Kogan Page.
  23. Holder, D. (1998), The Essentials of Direct Marketing, IDM Seminar, Bristol.
  24. Hughes, A.M. (2005), Strategic Database Marketing, McGraw-Hill Professional.
  25. Jobber, D. & Lancaster, G. (2006), Selling and Sales Management, Pearson Education, 7th edition.
  26. Key Note (1994), Direct Report, Key Note, London.
  27. Kotler, P., Armstrong, G., Henthorne, T.L. & Norman, A.T. (2008), Principles of Marketing, Pearson Prentice Hall.
  28. Lindgren, J. and Shimp, T. (1996), ‘Marketing: An Interactive learning system’, Florida, Harcourt Brace.
  29. Malhotra, N.K. (2002), Basic marketing research, Prentice Hall, NJ.
  30. McCorkell, G. (1997), Direct and Database Marketing, London, Kogan page.
  31. McGoldrick, P. (1990), Retail Marketing, Maidenhead: McGraw Hill.
  32. Mullin, R. (2002), Direct Marketing: A Step-by-Step Guide to Effective Planning and Targeting, Kogan Page.
  33. Nash, E.L. (2000), Direct Marketing: Strategy, Planning, Execution, McGraw-Hill Professional.
  34. Niall, J. (2000), The Email Marketing Dialogue, Forrester, Cambridge, M.A.
  35. Ng, I.C.L., (2005), ‘Does direct marketing need to have a direction?’, Marketing Intelligence and Planning, Volume 23, Number 7.
  36. O'Malley, L., M. Patterson and M.J. Evans, 1999, Exploring Direct Marketing, International Thomson Business Press, London.
  37. O'Malley, L., Patterson, M. & Bheachain, C.N. (2006), Paperback Mother in S. Brown (ed). Consuming Books: The Marketing and Consumption of Literature, Routledge, London.
  38. O'Malley, L. and C. Tynan, 2008, Relationship Marketing, in Baker, M.J. and S. Hart (Eds.) The Marketing Book, 6th Edition, Buterworth-Heinemann, Oxford.
  39. Roberts, M.L. and Berger, P.D. (1989), Direct Marketing Management, Prentice-Hall, Englewood Cliffs, N. J.
  40. Robertshaw, G.S. & Marr, N.E. (2005), ‘The implications of incomplete and spurious personal information disclosures for direct marketing practice’, Journal of Database Marketing & Customer Strategy Management, Palgrave Macmillan Ltd, Volume 13, Number 3.
  41. Rosenbloom, B. (2003), Marketing Channels, South-Western Publishers.
  42. Saunders, M., Lewis, P. & Thornhill, A. (2003), Research Methods for Business Students, Prentice Hall.
  43. Silverstein, B. (2001), Business to Business Internet Marketing, Maximum Press.
  44. Smith, P.R. (1993), Marketing Communication: An integrated approach, Kogan Page, London.
  45. Sterne, J. and Priore, A. (2000), Email Marketing: Using Email to Reach your Target Audience and Build Customer Relationship, John Wiley and Sons, Inc, New York, N.Y.
  46. Stewart, D.W. (1992), Speculations on the future of advertising, Journal of Advertising (Sept).
  47. Stone, B. & Jacobs, R. (2001), Successful Direct Marketing Methods, McGraw-Hill Professional.
  48. Tapp, A. (2004), Principles of direct and database marketing, Pearson Education.

Websites:

1. Pitney Bowes Report, viewed 3 March, 2008, < http://www.pitneybowes.ie/PDF/ProductionMail/LatestNews/DMChampsandChumps.pdf>

2. World Energy Disscusion, viewed 5 March, 2008, < http://worldenergydiscussion.blogspot.com/2007/09/electricity-deregulation-in-uk.html>

3. Gas and Electricity Options, viewed 20 March, 2008, <http://www.gas-electricity-options.co.uk/about/gas-deregul.shtml>

4. Direct Marketing Association, viewed 25 March, 2008, < http://www.dma.org.uk/content/Pro-Code.asp>

5. British Gas Academy, viewed 28 March, 2008, <http://www.britishgasacademy.co.uk/index.asp?pageid=215). >

6. Gas Archive, viewed 28 March, 2008, <http://www.gasarchive.org/privatisation1.htm>

7. British Gas, viewed 28 March, 2008, <http://www.britishgas.co.uk/about-british-gas.html>

8. Research and Markets, viewed 29 March, 2008, <http://www.researchandmarkets.com/reportinfo.asp?report_id=302044>

9. Brand Republic, viewed 29 March, 2008, < http://www.brandrepublic.com/MarketingDirect/MailWatch>

10. Media Buyer Planner, viewed 30 March, 2008, < http://www.mediabuyerplanner.com/2008/02/04/uk-dma-direct-mail-telemarketing-work-best-with-email/>

Posted by Santosh Jain